Get started! Let us show you the way! Back to start I have a great idea but don't know how to get started. Identify the value proposition. Craft a messaging framework. Storyboard the whole solution. I have a product and need help taking it to market. Develop content one-on-one with experts. Offer iterative feedback to develop a compelling story. Receive industry-leading edit and design services. I have a plan and need campaigns at scale. Create captivating digital content. Invest in traditional marketing. Tell your stories. I need help launching a digital marketing strategy. Identify the right platforms and target customers. Create a seasonal social calendar. Evaluate insights and adjust tactics. I need to plan an event that will make an impact. Develop an overarching vision. Manage logistics and create experiences. Deliver compelling content that resonates. I want to grow through a partner channel. Develop strategic partnerships. Enable sellers. I need to create scalable programs to automate sales. Create joint messaging and collateral. Provide sales and readiness training. I want to incentivize my partner channel to increase sales. Manage the joint sales rhythm Offer compelling incentives Finish

Where are you in your journey?

Sales and marketing can be simple. It’s true. With the right help. Knowing who and where you are along the way—and where you’re going—that’s the trick. At Odigo, we want to help you identify and understand your place on the journey. Then further you on to the next waypoint.

Get started!

Create.

I have a great idea but don't know how to get started.

Expand the team.

journey_supportgraphics_1.1.0.0
Tell us about your story.

Your business. Your product. Your campaign. Your Promise. Your mission. We can help build your message, and your brand. As part of the team.

  • Identify the value proposition.
  • Craft a messaging framework.
  • Storyboard the whole solution.

Identify the value proposition.

Uniquely you.

Articulate what makes that so. Within and without. And allow for evolution.

journey_supportgraphics_1.1.1.1
Be seen

How do you want people to see you? How do your people want to be seen? We ask you and them. And fold it into the story.

Read some case studies
journey_supportgraphics_1.1.1.3
Aspire

What it is today is not what it will be tomorrow. Put vision in your position. Add some focus on the next steps. Ten even. Reach out.

journey_supportgraphics_1.1.1.2
Stand out

In the marketplace. ... It's a great place to be.

Craft a messaging framework.

Dive deep.

We, as strategists, creatives, storytellers and marketers immerse ourselves to further your vision.

journey_supportgraphics_1.1.2.3
Target Audience

You can’t sell your product to people if you don’t know who they are. Know their pains. Solve their problems. Understand their personas.

journey_supportgraphics_1.1.2.1
Key features

What is it about your kit everybody's after. Better still, what is it Guy is after. And Sally. Sally's grandpa. Let's ring the bell.

journey_supportgraphics_1.1.2.2
Product benefits

Chances are you've got something that will make other lives easier. Better. More fun. Tell them all about it, they want to know.

Storyboard the whole solution.

Finish strong.

Where are you headed? What’s your end game? The strategy is in the solution. We’ll help you find it.

journey_supportgraphics_1.1.3.1
Solution vision

What problem are you solving? Have you asked your target users? Pains and Personas. It’s what we do. And it will save a lot of backtracking along the way.

journey_supportgraphics_1.1.3.2
Product gaps

Nobody wants to build the bridge while they’re crossing it. Let’s map your customer journey from start to finish.

journey_supportgraphics_1.1.3.3
Customer experience

Happy customers come back for more. Retention. It’s the best sales strategy in town.

I have a product and need help taking it to market.

Captivate your audience.

journey_supportgraphics_1.2.0.0
Inspire curiosity.

If you write it, will they read it? Grab attention. Capture imaginations. Help them dream.

  • Develop content one-on-one with experts.
  • Offer iterative feedback to develop a compelling story.
  • Receive industry-leading edit and design services.

Develop content one-on-one with experts.

Bespoke content.

Your solution is unlike any other. Your content should be too.

journey_supportgraphics_1.2.1.1
Dedicated team members

Content Strategists. Writers. Technologists. We’ll assemble the right team to tell your story—how, when, and where you want to tell it.

journey_supportgraphics_1.2.1.2
Experienced storytellers

Ever seen a tape drive? Heard a dial-up modem dial up? We have decades of experience because we lived it. Before the Cloud. If you can even imagine.

journey_supportgraphics_1.2.1.3
Emerging tech

Web apps. Streams. Video Shorts. Mobile apps. NFTs. XR. Even long-form copy. Let’s explore the best way to make your story come alive.

Offer iterative feedback to develop a compelling story.

Collaborate.

Two heads are better than one. Many hands make light work. Together we will go far. We promise not to write in cliches but will always collab with you.

journey_supportgraphics_1.2.2.1
Input

Tell us once. We get it the first time.

journey_supportgraphics_1.2.2.2
Vision

Take a look. Add context. Paint a bigger picture. We can pivot if you want to.

journey_supportgraphics_1.2.2.3
Revision

Sometimes, the process is the magic. Sometimes you end up with something better than you pictured. Sometimes, you’ll even surprise yourself.

Receive industry-leading edit and design services.

Ensure quality.

There’s a lot of garbage on the web. Typos. Misspellings. Misinformation. Let us help you protect your reputation and your credibility.

journey_supportgraphics_1.2.3.1
Processes

Systems. Tools. Workflows. Milestones. Review Cycles. Launch Dates. We can honestly say we’ve never missed a deadline. And neither will you.

journey_supportgraphics_1.2.3.2
Experience

To Oxford comma, or not to Oxford comma? Our editors have nearly a century of combined experience and a very strong opinion.

journey_supportgraphics_1.2.3.2_1
Success

Our designers win awards. Our clients increase revenues. Content Marketing. It’s an art and a science. And so was Einstein.

I have a plan and need campaigns at scale.

Words are only half the story.

journey_supportgraphics_1.3.0.0
Make it easy

Smart, compelling visuals help consumption. Some even fun. The best, engaging wonderment. Balanced with the traditional, it's a winning formula.

  • Create captivating digital content.
  • Invest in traditional marketing.
  • Tell your stories.

Create captivating digital content.

Voracious consumption

Crush the Rule of 7. Daily. Prospects need to see your content SEVEN times before they engage. Accelerate your visibility with digital.

journey_supportgraphics_1.3.1.1
Infographics

65% of brands use infographics. 56% of marketers use visuals. 74% of marketing content contains visuals. This should be an infographic …

journey_supportgraphics_1.3.1.2
Motion and video

Increase conversions. Boost brand awareness. Demo your product. Capture client testimonials. Video is moving. Literally. And figuratively.

journey_supportgraphics_1.3.1.3
The web

Content at your fingertips. All day. All night. Welcome to the always-on buying cycle. We can help you optimize content for every stage.

Invest in traditional marketing.

Past as Prologue

In a digitally saturated market, sometimes it’s nice to feel the weight of a hard copy in your hand and read without the blue light.

journey_supportgraphics_1.3.2.1
Materials

Mailers. Leave-behinds. Swag. We prefer to save the trees, but if you need something tactile, we’ve got you covered.

journey_supportgraphics_1.3.2.2
Signage

From large to small. Neon to vinyl. Static to motion. If you can dream it, we can design it.

journey_supportgraphics_1.3.2.3
Installations

Event booths. Live experiences. Lights. Sounds. Smells. Real life. Feel it.

Tell your stories.

Saturate the web

There's no channel to ignore. No avenue worthless of pursuit. If what you bring is your own.

journey_supportgraphics_1.3.3.1
Newsletters and emails

We’re not talking about spam. We’re not talking about sales pitches. We’re talking about adding value. Repeatedly. Strategically.

journey_supportgraphics_1.3.3.2
Blogs

There’s a thought leader in you. You may not recognize your genius. But we can help you find it. Share your thoughts with the world.

journey_supportgraphics_1.3.3.3
Press releases.

In an always-on news cycle, your news is always important. Get in front of your audience.

Launch.

I need help launching a digital marketing strategy.

Reach your audience.

journey_supportgraphics_2.1.0.0
On purpose

If your content drops on a Friday, will anyone see it? Maybe a Tuesday is better. On the right platform. To the right audience. There are a lot of moving pieces.

  • Identify the right platforms and target customers.
  • Create a seasonal social calendar.
  • Evaluate insights and adjust tactics.

Identify the right platforms and target customers.

It’s complicated

Not just a relationship status. Simplifying complexity. It’s what we do. Find your customers on the platforms they frequent. It seems so simple.

journey_supportgraphics_2.1.1.1
Know your audience

8 BILLION people on this planet. Most do not need your product or solution. Focus on the ones who do.

journey_supportgraphics_2.1.1.2
Go to them

People pay money to *not* see ads. Think about that for a second. How will you reach customers that don’t want to be reached?

journey_supportgraphics_2.1.1.3
On their schedule

9-5 isn’t the way the world works anymore. Customers shop when they feel like it. Be sure to be where they are when they are there.

Create a seasonal social calendar.

Find your rhythm.

12 months. 4 seasons. 7 days and nights. Life has a rhythm. And so should your social media.

journey_supportgraphics_2.1.2.1
Cultural rhythm

Know your customers. Recognize their holidays. Celebrate their seasons. Empower their causes. Build community. Digital relationships are real relationships.

journey_supportgraphics_2.1.2.2
Business rhythm

Announce your events. Schedule your product launches. Beat the drum. Cue the orchestra. Celebrate your wins. Invite customers to join you.

journey_supportgraphics_2.1.2.3
Buying rhythm

Buying journeys can take days, months, or even years. Understand your customers’ journey. Help them decide. At every stage of the process.

Evaluate insights and adjust tactics.

Drive results.

Likes. Shares. Retweets. The anxiety is real. We can’t promise you’ll go viral. But we can make sure you get more views.

journey_supportgraphics_2.1.3.1
Don't fix it.

We mean if it ain't broke. Clients can see a big impact in the first 30 days. And when they don't, we dig in and course correct.

journey_supportgraphics_2.1.3.2
Target and Retarget

Show up on a bar chart. First, we target, then we retarget. Back to that Rule of 7. Be seen and re-seen by prospects as many times as needed.

journey_supportgraphics_2.1.3.3
Spend wisely

Targeting your efforts is the way to go. By every measure. Time spent identifying the where and who, pays dividends throughout the entire endeavor.

I need to plan an event that will make an impact.

Host an event.

journey_supportgraphics_2.2.0.0
In person or virtual

Events have changed. But they don’t have to be boring. If you can imagine it, we can create it. #EventGladiators

  • Develop an overarching vision.
  • Manage logistics and create experiences.
  • Deliver compelling content that resonates.

Develop an overarching vision.

5 Ws and the H

You tell us Who, What, When, Where, and Why. We’ll take care of the How.

journey_supportgraphics_2.2.1.1
Purpose

What are we doing and why? Who’s coming? What’s the attire? We’ll bring the party hats. Or the black ties. Or the champagne. Whatever you need.

journey_supportgraphics_2.2.1.2
Location, Location, Location

From the board room to the golf course to the expo floor. Unless you need a fire-breathing dragon. We can do the castle and the moat. But the dragon, that’s harder.

Tame the dragon
journey_supportgraphics_2.2.1.3
Results

It’s not all fun and games. Market awareness. Sales leads. Executive connects. Keynotes. Attendees. We’ll drive it. And track it.

Manage logistics and create experiences.

Communicate

Then communicate again. And communicate one more time. You cannot over communicate logistics. Your attendees will thank you.

journey_supportgraphics_2.2.2.1
Pre-event

Stakeholders. Kick-offs. Checklists. Workback Schedules. Calendars. Status Reports. T-minus Comms. Make it run like clockwork.

journey_supportgraphics_2.2.2.2
On location

Announcements. Badges. Agendas. Signage. Invites. Swag. Contests. Connections. Transportation. Seamless Experiences. Concierge. Tick. Tock.

journey_supportgraphics_2.2.2.3
Post-event

Celebrations. Results. Reports. And a desire to come back again. Time after time.

Deliver compelling content that resonates.

Land your message

You built it. And they came. Best connect with them while they’re here.

journey_supportgraphics_2.2.3.1
Presentations

Keynotes. Breakouts. Panels. Power Sessions. No matter your session type, one thing is certain. Nobody wants to die by PowerPoint. Keep it engaging.

journey_supportgraphics_2.2.3.2
Workshops

Real learning happens from doing. Not watching. Apply learning. It’s a game changer.

journey_supportgraphics_2.2.3.3
Collateral

eBooks. Guides. Videos. Infographics. Customer Journeys. It’s hard to absorb all the content at an event. Package it up for post-event.

Enable.

I want to grow through a partner channel.

Scale

Journey_supportgraphics_3.1.0.0
Then hyperscale

Reach more customers. Close more deals. Build more solutions. Partners make more possible. It’s not a tag line. It’s math.

  • Develop strategic partnerships.
  • Enable sellers.

Develop strategic partnerships.

Go places

Partner types vary. As do your strategic relationships. They can help you. You can help them. It’s a give/get.

Journey_supportgraphics_3.1.1.1
Platform & Services Partners

The Cloud has unlimited potential. It also requires provisioning, pricing models, and payment processing, Why tackle what a partner can provide?

Journey_supportgraphics_3.1.1.2
Solution Partners

Your solution is brilliant. But maybe it could help more customers solve more problems if aligned with a partner’s solution. Win-win-win.

Journey_supportgraphics_3.1.1.3
Embedded Partners

Maybe your solution could integrate nicely with a much larger solution and a partner who has global reach. Package. Bundle. Embed. Deploy.

Enable sellers.

Avoid friction

Aligning sellers is mission critical. There can only be ONE playbook. Be sure it reflects everyone’s position.

Journey_supportgraphics_3.1.2.1
Processes

Who does what? And when? Liftoff requires orchestration. Or it becomes chaos. This isn’t our first launch. Let us help.

Journey_supportgraphics_3.1.2.2
Relationship

Build trust. Communicate. Collaborate. This is a team effort. Best get to know your team members or it’s going to be a bumpy ride.

Journey_supportgraphics_3.1.2.3
Mutual benefits

We’re all here for a reason. The opportunity is greater together. Let’s crack the code on the best upside for everyone involved. And then reward success.

I need to create scalable programs to automate sales.

Put great material into the right hands.

journey_supportgraphics_3.2.0.0
The solution is easy.

Execution is tricky. Dialing in the details, coordinating the position. Getting everyone invested in the same process. Key.

  • Create joint messaging and collateral.
  • Provide sales and readiness training.

Create joint messaging and collateral.

Sell. Together.

Know your partner’s solutions and benefits. Be sure they know yours. Joint messaging. Joint marketing. Joint selling. What did you think “partnership” meant?

journey_supportgraphics_3.2.1.1
Joint messaging

Your solution is cool. So is your partner’s. But why should customers care? What makes them cooler together? What makes them better than the competition? Customers want to know.

journey_supportgraphics_3.2.1.2
Joint marketing

Whose job is it to drive sales? Both of yours. And the sooner you figure it out, the faster that pipeline will flow. Joint marketing is fun. We have lots of ideas.

journey_supportgraphics_3.2.1.3
Joint selling

Everyone wants the sale. This doesn’t have to be difficult. We can make it super easy. And rewarding. For everyone.

Provide sales and readiness training.

North Star

We’re all headed in the same direction.

journey_supportgraphics_3.2.2.1
Write Playbooks

Read the manual. Watch the demo. Understand the plays. It’s all right there in step-by-step detail. Get on the same page as your partner.

journey_supportgraphics_3.2.2.2
Host Workshops

Get fired up. See the content. Ask the questions. Learn the plan. Start the countdown.

journey_supportgraphics_3.2.2.3
Sync Regularly

Check in regularly. Create a rhythm. Divide actions. Document wins. Remove barriers. Exceed goals. Delight customers. And leadership.

I want to incentivize my partner channel to increase sales.

Money talks

journey_supportgraphics_3.3.0.0
Aim for the stars

Let’s be honest. Nobody chooses sales for the base. Sellers aim for the stars. And beyond. Help them get there.

  • Manage the joint sales rhythm
  • Offer compelling incentives

Manage the joint sales rhythm

Beyond the stars

How will we know what lies beyond the stars if we don’t encourage exploration?

journey_supportgraphics_3.3.1.1
Assign Sponsors

Nothing gets done without executive sponsorship. Or seller engagement. It’s top down AND bottom up. Align the partnership holistically.

journey_supportgraphics_3.3.1.2
Set Goals

Identify shared business goals. Cascade revenue targets. Define partnership roles. Assign milestones. Crush the goals.

journey_supportgraphics_3.3.1.3
Share Scorecards

Use a dashboard to drive the business. Celebrate wins. Remove blockers. Report regularly. Inspect what you expect. Exceed expectations.

Offer compelling incentives

Fuel the rocket

It’s not a trick question. More incentives = more sales.

journey_supportgraphics_3.3.2.1
Contests

Sellers are competitive. No personality test required. Create a competition. See results. It’s not rocket science.

journey_supportgraphics_3.3.2.2
Rewards

Money is the best reward. Followed closely by bragging rights. See also: vacations, cars, watches. You get the point. Small investments drive big revenue.

journey_supportgraphics_3.3.2.3
Recognition

The jury is out on crystal trophies. But nobody hates appreciation. Or named donations to important causes. Get creative. Learn what inspires your sellers.

Wanna Go? We want to take you there.

Sales and Marketing can be simple. Let us help you identify and understand where you are and where you're going.

Create. Launch. Enable.